Category Archive: Blog Marketing
Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated blog can help market almost any type of business. Blogging can help target readers who are interested in a company##Q##s product or service and businesses can keep track of what their readers are looking for through blogging. In addition, blogging can help link together companies that compliment each other very easily.
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There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to mark a business, build an audience and help link in other companies together.
Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a blog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used. A reader, who is interested in the product after reading about it on a blog, will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the blog are already informed about the product. These customers can also read reviews on these products and services, which can be helpful in the buying process.
Another great thing about companies using a blog for their products and services is that a blog enables the company and the customer to communicate effectively. A customer can read the blog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.
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Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company##Q##s blog who might not otherwise have done so.
Blog Business Models 4: Affiliate Marketing
Blogs have been at the forefront of marketing online for several years now; fuelled by the easy platform they offer for getting up a quick authority site and primarily because (as we constantly hear) “Google loves blogs”. But just putting up a blog isn’t enough, it has to be part of a business model with a clerar plan. The following article from Anshul Dayal opens the door on one of the main reasons people start blogs: affiliate marketing…
“This guest post is by Anshul Dayal of Nichsense Niche Marketing.
This is the fourth post in our series on Blog Business Models
Many entrepreneurs who own successful online businesses have followed similar paths through the world of blogging, internet, and affiliate marketing. Perhaps they were working a never-ending grind stuck in a nine-to-five day job they hated until one day they discovered the power of the internetmdash;a medium that has likely made more millionaires than any other in the last ten years….
In its infancy, nichesense.com was very much an information-focused blog supporting my affiliate niche marketing business, and sharing my journey to building a successful online business.
There were two reasons for taking this approach:
it allowed time for defining the so called unique selling proposition for the blog
it helped me build a loyal online audience and somewhat immunize the blog from unreliable search traffic.
This approach also allowed me to test various monetization strategies I was going to implement as part of my development of a long-term business strategy for nichesense.com”
Building a successful business via blogging starts with a vision statement. Ask the question How will I stand out from the other sites?. This is crucial if you plan to launch yet another “making money online” blog.
The key to a building successful blog in any niche is more than just good content. If you want to make money you need a strategy to attract “buyer” traffic very early on.
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