What is suitable marketing tool for a deodorant product?
I’m joininng a marketing competition ( for students only). It’s about how you can produce an effective marketing campaign ( focus on just promotion among 4Ps) for Rexona – a deodorant product. Rexona will grant us ,500 and a camera to put our idea into practice ( just a demo, not a professional one). I wonder what marketing tool is suitable. Maybe a blog or personal PR? Do I need to creat a TVC? I’m a student and have no experiences in this field but I love marketing. This is the first time I’ve participated in such a competition like that so I’m really confused and don’t know how to begin. Could U help me please? Your guides mean too much to me !
Rexona always emphasizes that their product is a extremely effective deodorance. Its brand represent the youth.
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you can try IMC… integrated marketing communication.. rather stressing jus one way of reaching ur targer audience